Ola Electric Mobility Limited has launched its #EndICEAge campaign, positioning it as a major push to accelerate electric mobility adoption in India. The company has introduced aggressive pricing, with its Gen 3 S1 X (2kWh) scooter and Roadster X (2.5kWh) motorcycle now available at a starting price of ₹49,999. The campaign also includes benefits of up to ₹50,000 across its product portfolio, valid until March 31, 2026.
The initiative combines competitive pricing with enhanced ownership assurances, aimed at making electric vehicles more accessible and reliable for Indian consumers amid rising fuel costs.
As part of the campaign, the company has introduced a set of customer-centric ownership guarantees. These include a Service Trust Guarantee, under which customers will receive free Ola cab vouchers if service delays exceed the stipulated timeframe, with current same-day service resolution exceeding 80%. Additionally, a Buyback Guarantee offers an assured buyback value of up to 60%, facilitating easier upgrades. The company is also standardizing an extended warranty of up to eight years across its S1 scooter and Roadster motorcycle portfolio.
Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said: “The oil shock has brought energy security back into sharp focus for every Indian, and rising fuel prices are a clear reminder of why we must accelerate our journey towards energy independence. With #EndICEAge, we are now shifting back to growth, backing our category-leading products with aggressive pricing, a Service Trust Guarantee, and a Buyback Guarantee, so that every Indian can confidently make the switch to electric. We are going to do whatever it takes to accelerate India’s move beyond ICE!”
Ola Electric highlighted its technological and performance capabilities, with its scooters offering up to 320 km IDC range and motorcycles up to 500 km. The vehicles deliver acceleration from 0 to 40 km/h in 2.1 seconds and a top speed of up to 141 km/h. The company’s MoveOS 5 platform enables continuous over-the-air (OTA) updates, enhancing the overall riding experience.
The company’s Gen 3 S1 scooter lineup includes the premium S1 Pro+ in 5.2kWh and 4kWh variants, and S1 Pro in 4kWh and 3kWh configurations, priced at ₹1,44,999, ₹1,24,999, ₹1,14,999, and ₹1,02,499, respectively. In the mass segment, the Gen 3 S1 X+ (4kWh) and S1 X variants (2kWh, 3kWh, and 4kWh) are priced at ₹1,02,499, ₹49,999, ₹81,499, and ₹97,499.
In the motorcycle segment, the Roadster X+ is available in 4.5kWh and 9.1kWh configurations priced at ₹1,09,999 and ₹1,89,999, respectively. The Roadster X is offered in 2.5kWh, 3.5kWh, and 4.5kWh variants, priced at ₹49,999, ₹92,999, and ₹99,999.
Ola Electric Mobility Limited continues to focus on vertical integration across EV technology and manufacturing, including battery cell development. Its Futurefactory in Tamil Nadu serves as a key production hub, supported by the Bengaluru-based Battery Innovation Centre dedicated to advancing battery technologies.
