Home INTERVIEWSMr. Mohammed Shakeeb, Director, TRIUNE EXHIBITORS PVT. LTD

Mr. Mohammed Shakeeb, Director, TRIUNE EXHIBITORS PVT. LTD

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Portrait of Mohammed Shakeeb, Director of Triune Exhibitors Pvt. Ltd., discussing ELASIA 2026 and innovations in the cables and wires industry.

At ELASIA 2026, the emphasis will be on sustainable cable innovations—products that offer higher conductivity, reduced energy loss and improved environmental performance. Our value proposition is simple yet powerful: to create a marketplace where sustainability, technology and safety converge.

Q. Triune Exhibitors has been a significant player in the cables and wires sector. How do you see the current trends in the Indian cables and wires market and what are the key factors driving growth?

Due to the nation’s fast industrialisation, urbanisation and expansion of digital infrastructure, the cables and wires industry in India has entered an exciting growth phase. Data centres, smart cities, electric mobility and renewable energy are some of the industries driving the need for high-quality, safe and
efficient wiring systems.

Today, the transition from demand based on commodities to growth driven by technology is noteworthy. Energy-efficient, halogen-free and fire-retardant cables are becoming more widely used in the market and automation and data connectivity are also becoming more popular. This industry is expected to be crucial in advancing India’s long-term energy and infrastructure objectives as the government works to modernise infrastructure and ensure power reliability.

Q. With Elasia 2026 on the horizon, how is Triune planning to showcase its latest products and innovations in cables and wires at the event? Are there any new product launches or technologies that visitors should look forward to?

ELASIA 2026 will serve as the perfect stage for the cables and wires industry to showcase cutting-edge technologies and future-ready solutions. Leading manufacturers, material suppliers and technology developers from India and overseas will be gathered in the Cables & Wires Pavilion at the next edition.

Visitors can expect to witness innovations in power cables, fiber optics, EV wiring systems and specialized cables designed for automation, data and renewable energy applications. Beyond the product displays, we are also introducing interactive demonstration zones that highlight performance, safety and sustainability—allowing visitors to experience real-world applications firsthand.

Q. With rapid advancements in smart infrastructure, energy efficiency and sustainable solutions, how is Triune innovating its cable and wire offerings to align with these trends and what unique value proposition do you plan to highlight at Elasia 2026?

Triune’s focus has always been on enabling industry transformation through technology platforms and cables and wires are at the heart of that transformation. We are emphasizing futureready solutions that cater to smart infrastructure, renewable integration and energy-efficient systems.

At ELASIA 2026, the emphasis will be on sustainable cable innovations—products that offer higher conductivity, reduced energy loss and improved environmental performance. Our value proposition is simple yet powerful: to create a marketplace where sustainability, technology and safety converge. Exhibitors will be showcasing eco-friendly materials, intelligent cabling systems and designs tailored for evolving industrial and smart city requirements.

Q. From a strategic perspective, how do you see events like Elasia shaping market perception, partnerships and business growth for Triune? What are your long-term objectives in leveraging such platforms for brand leadership and market expansion?

India’s electrical and power sector now uses ELASIA as a benchmark platform. In addition to being a business channel, Triune views it as a platform for thought leadership—a place where opportunity and innovation collide.

We help manufacturers, tech companies and end users form strategic alliances through ELASIA. These partnerships frequently develop into longterm alliances and market expansion projects that go beyond the exhibition floor. Our longterm objective is to strengthen Triune’s position as a bridge between traditional industries and emerging technologies, thereby enhancing India’s competitiveness in global electrical and energy markets.

Q. How does Triune integrate quality, safety and technological innovation into its products and how do
you plan to showcase this integration at Elasia 2026 to differentiate yourself from both domestic and international competitors?


For us, safety and quality are fundamental, not optional. Strict quality and compliance standards govern each exhibitor platform we curate. Safety standards, fire performance and certification are more important than ever in the cables and wires segment.

This will be demonstrated at ELASIA 2026 through product certifications, live testing demonstrations and interactive displays that let guests compare durability and performance. We are dedicated to showcasing the ways in which technological innovation promotes long-term sustainability, safety and dependability. This emphasis aids participants from both India and other countries in understanding the scope and
potential of the country’s cable and wire sector.

Q. As you look beyond Elasia 2026, how do you envision Triune’s role in shaping the future of the cables and wires industry and what legacy or long-term impact do you hope your innovations and strategic initiatives will leave on the market?

In the future, we see Triune playing a significant role in developing the cables and wires ecosystem by promoting knowledge, cooperation and creativity in addition to offering exhibition space. Our goal is to keep creating platforms that link manufacturers with end users, legislators and tech developers in order to promote discussions about energy transition, sustainability and quality.

We hope that Triune’s contribution to transforming exhibitions into industry modernisation catalysts—where each edition enhances the expansion and worldwide competitiveness of India’s cable and wire industry—will define our legacy.

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