Maruti Suzuki India Ltd., the country’s largest passenger vehicle manufacturer, is accelerating its transition toward cleaner mobility with the upcoming launch of its first all-electric model, the e VITARA. The company expects that, with this new vehicle and continued sales of hybrid and CNG models, eco-friendly cars could account for up to 45% of its domestic sales by 2027.
Currently, alternative-fuel vehicles including CNG and mild hybrid models make up roughly 37% of Maruti Suzuki’s sales. The introduction of the e VITARA, a subcompact electric SUV, is expected to boost adoption of fully electric vehicles in key urban markets and contribute significantly to the company’s greener sales mix.
The e VITARA is designed for urban mobility, offering modern features, efficiency, and a practical driving range to suit India’s road conditions. Maruti Suzuki plans to make the model available in over 100 cities, with pricing and detailed specifications expected to be announced closer to launch.
To support its EV ecosystem, the company is investing approximately ₹250 crore in charging infrastructure and service readiness. This initiative includes setting up more than 2,000 fast-charging stations, expanding access through partnerships with third-party networks to over 12,000 locations, and preparing around 1,500 service workshops equipped to handle electric vehicles in more than 1,000 cities nationwide.
Industry experts note that developing charging and service infrastructure is critical to accelerating EV adoption in India, addressing concerns such as range anxiety and after-sales support.
Beyond the e VITARA, Maruti Suzuki has plans to launch three additional electric models by 2030 and aims for an overall EV penetration of approximately 15% of its domestic sales by the end of the decade. The move reflects the company’s strategy to align with India’s broader push for sustainable mobility and growing consumer interest in low-emission vehicles.
The announcement comes amid intensifying competition in India’s EV market, with domestic players like Tata Motors and MG Motor expanding their offerings, while global entrants are also exploring the Indian market. Maruti Suzuki’s proactive approach highlights the company’s focus on combining technological innovation with practical solutions to drive the country’s electric mobility transition.
