MR. NIRMAL SARAF ( MD ), NIRMAL WIRES PVT. LTD.

Q.Please enlighten our readers about the marvelous journey so far of your brand!

The journey of Group Nirmal began in T 1971 with a small wire drawing unit established by visionary founder, Ramautar Saraf. He established a small wire drawing unit under the corporate entity Central Store Supplies (P) Ltd in 1942 to create the best quality steel products in West Bengal. After years of perseverance and multifarious challenges, in 1985 he put up a steel wire galvanizing plant under the corporate entity of Nirmal Wires Pvt Ltd incorporated in 1981.

Group Nirmal came into being under the leadership of Nirmal Saraf, Raman Saraf and Piyush Saraf. Under them, the group diverged into welding electrode manufacturing under Shieldarc Equipment in 1995. This was followed by a rolling mill making hot rolled products in 1996. Group Nirmal became a flourishing business in the steel industry with a focus on steel wires and aluminium conductors.

The third generation Varun Saraf, Prateek Saraf, Vidyut Saraf, Parag Saraf and Shrishti Saraf joined in the 2000s. The year 2003 also marked as the launch of Tricon, a revolutionary product which disrupted the steel bar market.

A major project commission in 2013 was our state of the art manufacturing facility in Deulti which consequently pushed production capacity to 1,20,000 TPA by 2021. Today, with a global footprint spanning 40+ countries, Group Nirmal offers a diverse range of products including galvanized and black steel wires, aluminium wires and conductors, zinc wires, welding electrodes, hot rolled steel products, NIZNAL®, PVC Coated wires and fences, and Nirmal cables.

Q.How is Nirmal Wires making a world of difference?

Group Nirmal is a leading manufacturer of worldclass wires with an annual capacity of 216,000 metric tons and a turnover of 2,000 crore. We stand on a strong foundation built over 50 years of experience, quality and customer satisfaction. Our diverse product range, with over 2000 SKUs, caters to various industries including transmission and power security, fencing, and general engineering. Q.Please take us through the Interesting Facts of your brand related to R&D! Group Nirmal are committed towards innovation and the latest achievement being the Invention of NIZNAL®, a cutting-edge zinc aluminium alloy coated wire offering superior durability and corrosion resistance. We are the first in India to manufacture this special coating which required years of R&D. This year is exponential for the growth of your company in which we have undertaken two major acquisitions Cee Dee Metalloys Pvt Ltd, a Bangalore-based company manufacturing top-quality zinc wires and products, and a new manufacturing unit in Khordha, Odisha which adds capacity to our aluminium products division and has added immense capacity to our total production capacity.

Q.What gives an edge to Nirmal Wires over others in this competitive landscape of Wires?

Group Nirmal stands out as a holistic solutions provider. We do not just guarantee product quality; we also guarantee extensive after-sales service and a robust customer feedback collection system to further our customer-first commitment. Quality, innovation, and strong relationships are what define Nirmal Wires. We continuously seek ways to not only streamline production but also elevate quality standards. Combining our expertise with client aspirations, we co-create solutions that not only meet current demands but also anticipate future trends. We believe in going beyond product value to build lasting partnerships based on trust, mutual growth, and shared values.

Our dedicated quality assurance specialists work round-the-clock to ensure immaculate quality of our finished products. Thereby being true to the group’s vision of maximizing value for all stakeholders. All these factors have enabled us to build customer loyalty and trust, reinforcing our motto Quality-first.

Q.What is the core philosophy and vision of your brand?

The tagline ‘Re imagineering Tomorrow’ encompasses the vision and philosophy of Nirmal. At our core, we are an engineering company built on the foundation of hard work and sweat of the founding family members. As we grew and diversified, we constantly found ourselves to be innovatingreimagining the possibilities of what was and what could be. We like to push the boundaries of our imagination to achieve what is technically possible by bringing out this mix of imagination and engineering. The symphony between these two skills defines us and the focus on bringing about a better future is what helped us develop Re imagineering Tomorrow. We are always looking forward to it. We are innovative. We are engineers. We are Nirmal.

Q.How is your brand expanding its product range and please give us an overview of Nirmal Wires portfolio’s trivia?

The new launches are Niznal, Nirmal Cables, Zinc Rods & Wires, Aluminium Rods and Conductors. Since acquiring Cee Dee Metalloys, we have a new line of products: zinc rods, zinc wires, zinc aluminum wires and a zinc spray machine. We are working on increasing awareness and knowledge of these products in the industry and among other ancillary industries. Future products will include more specialized aluminium conductors, patented steel wires and low relaxation pre-stress concrete wires. We plan to expand and produce complementing products in the wire and cable Industry, while keeping in mind our values. Our steadfast vision for the future would be obtaining raw material security by establishing long- term relationships with our raw material manufacturers and by backward integration. We envision a future where Nirmal is redefining industries, leading global markets and inspiring innovation.

Q.How is Nirmal Wires contributing to India’s Growth Story?

India is on a mission to be Aatmanirbhar. To contribute to this goal, the Wire and Cable industry needs to strive towards developing and manufacturing products to substitute imports. To gain global leadership, we need to make our products and services competitive in cost and unparalleled in quality. This is the road ahead for ‘Make in India’ and ‘Make for the World - the real nation-building.’ India has the pre - requisites to be a dominant force in the global supply chain of steel & steel products. The international economic conditions are conducive, and customers are receptive to Indian products. The harvest is ready, all we need to do is strive to reap it and bring it back home