MR. ANIL GUPTA

Q.Could you brief us more about your company, which has been around for many Decades?

KEI Industries Ltd. is a global conglomerate with a rich legacy of over 65+ years, specializing in providing tailored solutions for various industries and sectors in India. Renowned as one of the leading wire and cable brands worldwide, KEI has also established a robust B2C retail presence in India. Our diverse product portfolio includes wires and cables ranging from 1 KV to 400 KV, catering to a wide range of applications and industries. With five state-of-the-art manufacturing facilities, KEI has cemented its position as an industry frontrunner. Over the decades, KEI has undergone a remarkable transformation, evolving into a global powerhouse offering comprehensive wire and cable solutions. Today, KEI holds the preferred supplier status for numerous clients in both the public and private sectors globally, thanks to its extensive portfolio. Our product range includes Extra High Voltage (EHV), Medium Voltage (MV), and Low Voltage (LV) power cables, as well as an extensive array of electrical wires and power cables. This includes solar cables, winding wires, marine and offshore cables, single and multicore flexible cables, house wires, control cables, stainless steel wires, fire survival/fire resistant cables, instrumentation cables, and thermocouple extension/compensating cables. Our house wires include the Homecab-FR, Banfire-ZHFR, and Conflame-FRLS wires. This diverse product portfolio enables KEI Industries to meet the varied needs of its global clientele, showcasing our commitment to quality and innovation.

Q.How big has been the footprint of your company globally in the power sector thus far?

KEI Industries Ltd. has firmly established itself as an industry frontrunner, with a presence in over 65+ countries. Our focus is on improving exports and expanding our footprint in developed markets such as the US, Europe, and Australia also reflects our commitment to growth and excellence. For decades, KEI Wires and Cables has provided quality products to the electrical industry. We are dedicated to offering solutions that meet customer needs while promoting environmental sustainability. As we look to the future, KEI will continue to lead the industry by delivering exceptional products and services globally.

Q.Would you shed light on the products and services that have been offered to the clients?

KEI Industries Ltd. offers a diverse product portfolio that includes wires and cables ranging from 1 KV to 400 KV, serving a wide array of applications and industries. Our product range features Extra High Voltage (EHV), Medium Voltage (MV), and Low Voltage (LV) power cables, as well as solar cables, winding wires, marine and offshore cables, single and multicore flexible cables, house wires, control cables, stainless steel wires, fire survival/ fire resistant cables, instrumentation cables, and thermocouple extension/compensating cables. Our house wires include Homecab-FR, BanfireZHFR, and Conflame-FRLS. KEI Wires and Cables, a leading name in the electrical industry, also proudly announces the launch of next gen living eco friendly solution KEI Conflame Green+, a revolutionary house wire that enhances safety, reduces costs, and marks a significant stride towards eco-friendly electrical solutions. Our commitment to quality and innovation ensures that we provide solutions that meet the needs of our customers while promoting sustainability.

Q.What are the key strategies your company has adopted to facilitate growth?

KEI, as a prominent brand in the world of wires and cables, is built on a solid foundation of core values that have guided its journey to excellence. www.electricalmirror.net 43 ELECTRICAL MIR OR R || July 2024 || www.electricalmirror.net Interview Integrity stands as a cornerstone of KEI’s values, fostering trust and transparency in all its operations. Quality is another key pillar, as KEI is committed to delivering products that meet the highest standards, ensuring safety and reliability for its customers. Innovation is deeply ingrained in KEI’s DNA, driving the brand to continually push boundaries and develop cutting-edge solutions in the electrical industry. Sustainability is also a fundamental value for KEI, emphasizing responsible practices and eco-friendly products to contribute to a greener future. Customer-centricity is at the heart of KEI’s ethos, where the brand is dedicated to providing exceptional service and solutions that cater to the unique needs of its clients. Lastly, KEI places great importance on its people, fostering a culture of respect, diversity, and growth for its employees, recognizing that they are integral to the brand’s success. To all its stakeholders, KEI makes a promise to always love and care for them.

Q.Would you explain to us your objectives and vision of your company in the upcoming years?

KEI Industries is strategically positioned for continued growth. For the current fiscal year, our key milestones include expanding our product portfolio by increasing brownfield capex to meet rising demand in specialty segments like Oil & Gas, Infrastructure, and Agriculture. We are also enhancing our export focus to strengthen our presence in developed markets such as the US, Europe, and Australia. Additionally, we are investing approximately INR 1000 Crore in a greenfield expansion project to establish a new manufacturing plant in Sanand, Gujarat, aimed at introducing new products for specialty sectors. These initiatives, supported by our commitment to innovation and quality, position KEI Industries to capitalize on market opportunities and sustain our growth momentum.

Q. What challenges has your company encountered as a pioneer in the wire and cable industry?

As a pioneer in the wire and cable industry, KEI Industries faces several challenges. The competition in the cable industry is intense, with both local and international players vying for market share. We need to stay ahead of the curve by continuously improving our products, processes, and customer service. Additionally, fluctuations in copper prices pose a key challenge for us, requiring us to be agile and adaptable to navigate these challenges and seize opportunities as they arise.

Q.What will be the anticipated plans and roadmap of the company in the near future?

The future of KEI Industries looks exceptionally bright, especially in comparison to its competition. With a steadfast commitment to innovation and a focus on delivering high-quality products at competitive prices, KEI is well positioned for continued growth and market expansion. Our strong reputation for reliability and exceptional customer service further enhances our competitive advantage. Despite the challenges posed by new technologies and emerging competitors, KEI is poised to maintain its leadership position in the wires and cables industry for years to come. We have been providing quality products to the electrical industry for decades, and our commitment to expanding our reach remains unwavering. Our roadmap includes a continued focus on meeting the needs of our customers while prioritizing environmental sustainability. We are implementing sustainable practices within our manufacturing facilities, including water recycling, pollution control, and solar energy utilization. Additionally, the introduction of our new product, KEI Conflame Green+, underscores our dedication to innovation and safety. This product boasts a range of internal and external safety features, making it a standout in the market. KEI Industries will continue to be a leader in the industry by providing excellent products and services, and we remain committed to sustainable growth and environmental stewardship. Our future plans are designed to ensure we remain at the forefront of the industry, delivering value to our customers and stakeholders.