MR. DEENATHAYALAN KG

"Our strategic roadmap focuses on developing local capabilities and resources “In India - For India,” driving our operations in the upcoming years. This includes expansion of manufacturing facilities in Chennai and Pune by adding over 150,000 sq.ft. of space to enhance production of UPS, AC Drives, and Instrumentation products, meeting the rising demand in India."

Q. Will you explain to us about your company, Fuji Electric, and the areas in which it operates?

Fuji Electric India, a subsidiary of Fuji Electric Co., has a significant presence in the Indian market, offering a range of products and solutions in the energy and automation sectors. Our core areas of expertise include power backup and conditioning solutions, power electronics, industrial automation, and instrumentation solutions. We provide uninterruptible power supply (UPS), voltage stabilizers, active harmonic filters, power distribution units (PDUs), and energy storage systems to ensure uninterrupted power supply and enhance power quality across various industries. Additionally, our products like variable frequency drives (VFDs), programmable logic controllers (PLCs), human-machine interfaces (HMIs), and servo drive systems enable efficient factory and process automation for increased productivity. We also offer instrumentation solutions such as flow meters, pressure transmitters, and gas analyzers, enhancing operational efficiency in diverse applications. Through these offerings, Fuji Electric India is dedicated to addressing the evolving energy needs of the Indian market with reliability, innovation, and sustainability. 

Q. As Fuji Electric is going to establish themselves as a leader in the lift and escalator industry in the coming years, what is going to be the objective of the company in this regard?

Yes, we are very much dedicated and poised to lead the Lift & Escalator segment across India in the coming decade. Our objective is clear: to redefine industry standards through a focus on energy and automation efficiency, safety, and topnotch service. Our products, including the FRENICLift Series of exclusive AC Drives used in elevators and escalators, represent our commitment to sustainability and innovation, designed to reduce energy consumption while delivering optimal performance. Safety is at the core of our design philosophy, with advanced features integrated into every product to ensure the utmost protection for passengers and operators. Moreover, our service excellence extends beyond the sale, with a dedicated team of experienced engineers providing exceptional after-sales support. The FRENICLift Series exemplifies this commitment, offering lower torque ripple, superior performance, and easy installation while meeting rigorous safety standards such as EN81-20 certification. With this strategic vision and innovative approach, Fuji Electric is set to lead the way in shaping the future of the Lift & Escalator industry

Q. Can you briefly describe the company’s products and services of the energy business unit?

Our energy BU boasts a comprehensive range of power backup products designed to meet the diverse needs of the Indian market. Our lineup includes Line Interactive UPS, Single-Phase UPS, and Three-Phase UPS systems, offering reliable and efficient power protection from 600VA to 6400kVA designed for various industrial applications. In addition to online UPS solutions, we also have Solar Inverters and PCS systems that harness renewable energy sources for sustainable power generation. Our Power Conditioning Solutions ensure clean and stable power delivery, enhancing equipment longevity and performance. We also have static transfer switches and power distribution units for seamless power transfer and distribution, including advanced models with user-selectable parameters and DSP control. These solutions are designed to meet specific operational requirements and ensure exceptional performance and reliability. We recognize the demand for efficient infrastructure and provide intelligent power distribution units (PDU) tailored to modern buildings and data centers. These offerings demonstrate Fuji Electric’s commitment to delivering innovative products that optimize power management and support sustainable energy practices.

Q. Would you shed light on the services and products offered by the company in the automation vertical?

With over 100 years of innovation in the automation sector, we are leading the way, leveraging our core strengths in power semiconductor and electronics technologies. Our offerings in this domain encompass a diverse range of products and services tailored to meet the evolving needs of industries. These include Drive and Control systems, Motion Control solutions, Instrumentation, Process Automation, Electrical Distribution & Control systems, and cuttingedge Power Semiconductors. Our commitment to excellence is reflected in our comprehensive suite of offerings, underpinned by robust engineering services, advanced control technologies, and integration with IoT, ensuring seamless operations and enhanced efficiency for our clients. Our solutions are designed to optimize performance and contribute to sustainable practices, aligning with global initiatives for a greener and more efficient future.

Q. What will be the driving forces in the next few years, since your company strengthens its R&D capability in India to develop products “in India for India?”

Our strategic roadmap focuses on developing local capabilities and resources “In India - For India,” driving our operations in the upcoming years. This includes expansion of manufacturing facilities in Chennai and Pune by adding over 150,000 sq.ft. of space to enhance production of UPS, AC Drives, and Instrumentation products, meeting the rising demand in India. We are also strengthening our R&D capabilities in Pune for UPS, Solar, and Energy Storage Systems and in Chennai for AC Drives, aligning with its goal to develop products tailored for the Indian market. Fuji Electric India is also implementing advanced testing technologies like HILS (Hardware-in-theloop simulators) to validate product performance under real-life conditions, ensuring high quality and reliability. Collaborative efforts with experts and investments in training further reinforce the company’s commitment to meeting global quality standards while addressing India’s specific market needs. These driving forces will propel our growth trajectory by delivering innovative solutions that cater to the evolving demands of its customers.

Q. What expectations do the company’s clients have as it prepares to attend the upcoming mega event, EL Asia 2024?

We recognize the significance of participating in the exhibitions ELAsia 2024. This exhibition provides a valuable platform for showcasing our products and services in the electrical, electronics, lighting, and power sectors. We aim to utilize this opportunity to meet experts, institutions, and professionals in one place, allowing us to present our solutions to a wider audience. We also looking forward to forming new partnerships and expanding our clientele. Additionally, we look forward to enhancing our brand awareness, interacting face-to-face with our target audience, and strengthening our presence in the market.

Q. What are the objectives and prospects of the company for the future?

Our aggressive growth plan focuses on becoming India’s leading Energy and Automation solutions provider. By launching innovative products and solutions, expanding our sales reach, and enhancing our manpower resources, R&D, and manufacturing capabilities in India, we aim to achieve our Vision: To become the premier, preferred, and leading Energy & Automation solutions provider. Our roadmap, Fuji Electric mid term plan for India, is to support this vision by developing local capabilities and manpower resources, ensuring that our offerings are tailored to meet the specific needs of the Indian market. We are committed to achieving sustainable growth, delivering value to our shareholders, ensuring the well-being of our employees, and contributing to the realization of a sustainable society. We appreciate the continued support of all our stakeholders as we work towards these objectives.