KEI Industries Ltd. Becomes Principal Partner of Royal Challengers Bengaluru for the 18th Season of the Men’s T20 League 2025

26 Mar 2025

Players and Official Members to Sport the KEI Logo on Their Match Jerseys

Kolkata, March 23, 2025 – KEI Industries Ltd., one of India’s leading manufacturers of wires and cables, has announced its strategic partnership with Royal Challengers Bengaluru (RCB) as the Principal Partner for the upcoming 18th season of the Men’s T20 League 2025. This collaboration marks a significant milestone for KEI Industries as it aims to strengthen its national brand presence and business outreach. The much-anticipated cricketing season commenced on March 22, 2025, at Eden Gardens, Kolkata.

As part of this exclusive partnership, the players and official members of the Royal Challengers Bengaluru franchise will prominently feature the KEI logo on the back of their official match jerseys. The brand’s visibility will be further amplified during live matches, with KEI securing the right to utilize player images and the team logo for internal promotions and marketing campaigns. The partnership will be extensively promoted across print, outdoor, television, digital, and social media platforms throughout the duration of the tournament.

Commitment to Sustainability through RCB’s Iconic Green Jersey Match

In alignment with its sustainability values, RCB will continue its tradition of wearing a green jersey in one of its matches as a symbol of its commitment to environmental responsibility. This initiative aims to raise awareness about ecological conservation and encourage stakeholders, including fans and corporate partners, to actively contribute to a greener future. Through this initiative, KEI, a recognized leader in innovative and eco-friendly solutions, reinforces its commitment to sustainability by promoting next-generation, environmentally conscious products.

Leadership Perspectives on the Partnership

Expressing his enthusiasm for the collaboration, Mr. Anil Gupta, Chairman & Managing Director, KEI Industries Ltd., stated:

“We are thrilled to partner with Royal Challengers Bengaluru, a team that exemplifies excellence and resilience on the field. KEI, as a global leader in the wires and cables industry, operates in over 65 countries, and we recognize strong synergies between our brand and RCB. The team’s bold performances and international stature resonate with KEI’s product attributes—strength, reliability, and innovation. Cricket holds a special place in the hearts of millions across India, and through this partnership, we aim to enhance our brand visibility while connecting with our audience on a deeper level.”

Mr. Rajesh V Menon, Chief Operating Officer, Royal Challengers Bengaluru, commented:

“We are delighted to extend our association with KEI Wires & Cables. KEI’s commitment to sustainability aligns seamlessly with RCB’s values, particularly our annual green match, which promotes environmental awareness. Through this partnership, KEI will have an exceptional opportunity to engage with our passionate and dedicated fan base, and we are confident that this collaboration will create significant brand value.”

Mr. Manoj Kakkar, Executive Director (Sales & Marketing), KEI Industries Ltd., added:

“KEI has been actively involved in promoting regional sports and cricket, with our association with the T20 league dating back to 2016. This partnership with RCB provides an unparalleled platform to connect with millions of viewers in India and abroad. Additionally, KEI has planned a series of fan engagement activities, including exclusive meet-and-greet sessions with key channel partners and players in multiple cities throughout the tournament.”

Mr. Akshit Diviaj Gupta, Director, KEI Industries Ltd., also shared his insights on the partnership:

“It is an honor to collaborate with Royal Challengers Bengaluru, a team with a passionate fan base and a strong sporting legacy. This association will not only increase KEI’s brand recognition but also reinforce our commitment to promoting sports in India. We look forward to leveraging this partnership to deepen customer engagement and explore new avenues for business expansion.”

Speaking on the growing consumer preference for sustainable solutions, Mr. Govind Sharma, Marcom Head, KEI Industries Ltd., highlighted:

“Today’s consumers are increasingly inclined towards eco-friendly products, and at KEI Industries, we are committed to driving environmental sustainability. Our latest range of eco-friendly solutions exemplifies this dedication, ensuring a positive impact on future generations. Our association with RCB serves as a strategic pathway to further our sustainability goals and inspire widespread environmental consciousness.”

About KEI Industries Ltd.

KEI Industries Ltd. is a leading manufacturer and provider of comprehensive electrical solutions, specializing in wires and cables for various industrial, commercial, and residential applications. With a strong global footprint, KEI serves customers in over 60 countries through an extensive network of 30,000+ channel partners and 23 warehouses across India. The company has consistently invested in state-of-the-art manufacturing facilities and cutting-edge technology to meet the evolving demands of the power utilities, infrastructure, and construction sectors. KEI Industries is listed on the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), and Kolkata Stock Exchange.

About Royal Challengers Bengaluru

Royal Challengers Bengaluru (RCB) is a premier franchise cricket team based in Bengaluru, Karnataka, and is part of the Indian Premier League (IPL). The team, owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India, has achieved multiple playoff qualifications and final appearances, with a rich legacy of stellar performances. RCB made history by winning the Women’s Premier League (WPL) 2024 and continues to innovate in sports and brand engagement through ventures like RCB Hustle (a fitness initiative), Dash of RCB (a premium non-alcoholic beverage line), and the RCB Bar & Café. The team embraces the #PlayBold philosophy, reflecting resilience and the challenger spirit, both on and off the field.