Brand Ambassador Akshay Kumar visits RR Kabel’s State-of-the-Art Waghodia Facility to reinforce commitment to safety and innovation

30 Jan 2025

R R Kabel Limited, a leader in wires and cables with over 25 years of operational excellence, hosted its brand ambassador, Akshay Kumar, at its cutting-edge manufacturing facility in Waghodia. The visit highlighted the company’s dedication to innovation, safety, and industry leadership.

A Partnership Built on Trust and Shared Values

For more than seven years, Akshay Kumar has been an integral part of RR Kabel’s journey as its brand ambassador. Representing the company’s commitment to safety and quality, he has played a crucial role in raising awareness about fire safety and the significance of high-quality wires. Through impactful campaigns like Fire Se Jyaada Jaanleva, Akalmand Bano Sahi Chuno, Savings ka Superhero, and Wire Ka Fire Test #SerialKiller, Kumar has effectively communicated the importance of electrical safety.

Additionally, he brought attention to the safety features of RR Kabel’s FIREX LSOH (Low Smoke Zero Halogen) wires through The ‘Smart’ Choice TV campaign. His endorsement aligned seamlessly with the brand’s mission and values, resonating strongly with consumers while building trust and credibility.

During his visit to the Waghodia facility, Kumar witnessed RR Kabel’s advanced manufacturing processes and commitment to innovation. He toured the NABL-accredited lab and observed the rigorous quality checks conducted on the company’s wires and cables. Kumar also interacted with builders, architects, and dealers, fostering stronger relationships with key stakeholders who drive the company’s growth and industry influence.

Strengthening the Vision for Safety and Innovation

 Speaking on the occasion, Mr. Shreegopal Kabra, Managing Director of RR Kabel, stated, “Our association with Akshay Kumar is founded on shared values of trust, safety, and forwardthinking. His visit to our Waghodia facility reiterates our dedication to providing world-class products while raising awareness about electrical safety through impactful campaigns such as #FireSeJyaadaJaanleva.”

RR Kabel has been a pioneer in the industry, being the first Indian company to introduce Electron Beam Halogen-Free house wires with class 2 conductors. Its state-of-the-art R&D centers in Silvassa and Waghodia, recognized by the Department of Scientific and Industrial Research (DSIR), conduct over 700 stringent tests to ensure the highest standards of safety and functionality.

Shaping the Future of the Electrical Industry

With a focus on sustainability, innovation, and safety, RR Kabel continues to lead the electrical industry. Its investments in Industry 4.0 technologies, renewable energy, and environmentally responsible practices highlight its commitment to shaping a safer and more sustainable future. Kumar’s visit marks another milestone in RR Kabel’s journey, reinforcing its relentless pursuit of excellence and its commitment to empowering communities and industries alike.